Challenges for Marketers
Can't Find and Reuse Content
Most marketers have been on the never-ending search through inboxes, desktops, shared folders, or even an existing digital asset management (DAM) system – just to find that one image they wanted to use for an upcoming campaign. Time is lost during the search, sometimes to no avail, causing an entirely new photoshoot or design process.
Lack of Visibility into Progress
Are you getting lost in the process? Without a system in place to manage a team’s projects and approvals, visibility of the entire artwork workflow is lost. This makes it hard for designers and marketers to access feedback, meet deadlines, and be confident they’re working on the right documents.
Slow Approval Cycles
Is your feedback process time-consuming and inefficient? Review and approval processes are the bane of many marketers’ existences. Feedback gets lost, errors occur, and products aren’t ready for launch when you thought they would be.
Lack of Cross-Functional Communication
Silos between departments and teams leads to miscommunication, errors, and missed deadlines. It’s difficult to get your internal and external teams together and on the same page. Relying on photoshoots to obtain product images halts campaign progress, making it increasingly more difficult to launch products on time.
