WebCenter - Artwork and Content Management Software for Brands - Esko


Artwork and Content Management Software for Brands

A collaborative workflow solution that guides your team through the process of bringing consumer products to market – from content creation to distribution.

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Brands of all sizes rely on WebCenter

AstraZeneca logo
Mars logo
Almirall logo
Boots logo
Bolton Group logo
Philip Morris International logo
NOW Foods logo
Karcher logo
Goodman Fielder logo
Loacker logo

How WebCenter Works

WebCenter is a workflow solution that provides a central digital source for you to manage artwork and label creation. You can start by completing a brief that includes tasks, task assignments, information, and existing materials to use and then kick off the project. Once the designer has created the updated artwork, multiple reviewers can approve or reject the design from a single viewer until it meets requirements and is ready for the next step in the packaging value chain.

Say “hello” to WebCenter so you can say “goodbye” to scattered processes that rely on searches through emails, phone calls, verbal dialog, and information across multiple platforms.

Identify and define deliverables, tasks, roles, information, and existing assets for the project kick off

Designers receive task notifications with all they need to create or update the labels, artwork, or content

Multiple reviewers provide annotations and feedback before approving the content through a single viewer that tracks comments and approvals

Artwork, labels, and content are ready to distribute to the next step, including print, digital channels, and regulatory submission

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Talk to our experts about how WebCenter can help your business

What You Can Do with WebCenter

Artwork Management

Create a central brief to kickoff tasks for creating or updating artwork, with access to all assets from a single location. Notify designers and approvers of new tasks automatically. Minimize bottlenecks by providing access to information and files in their most current form. Review and approval tools enable managers to annotate and provide feedback on designs. Distribute artwork to printers, premedia, 3D tools for ecommerce, and more, directly through WebCenter.

  • Access design files directly in WebCenter through Adobe
  • Streamline your artwork approval process
  • Connect all stakeholders and ensure everyone stays up-to-date

Content Management

Specify, manage, and reuse content (text, barcodes, symbols, claims, leaflets, IFUs, etc.) in packaging artwork designs without manually copying and pasting. Re-use and approve content for regulatory bodies through WebCenter in submission-ready file formats.

  • Reduce risk and increase compliance by getting artwork content right-first-time
  • Save time and cut costs by simplifying artwork and submission document updates
  • Increase speed to market by standardizing content across the entire organization

Learn More about Content Management

Regulatory Compliance

Brands are under constant pressure to manage and update content due to increased regulatory oversight and frequent product labeling changes. Minimize risk and simplify compliance with WebCenter. Control the quality and accuracy of each asset in a single, integrated platform.

In WebCenter, the artwork and content approval process is fully trackable, creating digital audit trails. It can be validated to meet regulatory requirements.

  • Ensure products hit physical and digital shelves error-free
  • Reduce liability with digital audit trails
  • Minimize costly product recalls

Automated Packshots

WebCenter’s Automated Packshots uses the structural design, artwork, and specifications you’ve created to generate photorealistic product images. Packshots are created as a part of your existing workflow – as soon as the artwork is approved, images are generated automatically, in minutes.

Automated Packshots helps eliminate the need for physical prototypes and photoshoots, saving you both time and money. Create photorealistic images ready for e-commerce, reducing the cycle time for packshots by 90%.

  • Efficiently collaborate with online reviews of realistic prototypes that are GS1 compliant
  • Go through as many rounds of review and approval as needed without going to physical production
  • Create packshots from production files so they are in sync with the printed packaging for e-commerce and digital

Learn More about Automated Packshots

See WebCenter in Action

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How WebCenter Benefits Brands

Increase Your Speed of Work

Enable your team to spend less time on repetitive, non-productive tasks and more time creating compelling artwork.

Execute Projects with Greater Precision

Protect your brand equity by using WebCenter to reduce the number of content errors. Control information, approvals, digital rights, and versions used in customer-facing materials.

Centralize Project Information in a Single Source

Always know the status of tasks and ensure your team has the information they need to create content with purpose.

Hear from Our Customers

“We have doubled our volume of work in the time since we began using WebCenter but have the same number of people dealing with the management processes.”

Agustí Mercè – Almirall, Product Operations Planning Manager

“WebCenter gives me all the information I need. I no longer have to spend my time emailing and tracking down approvals from all the stakeholders of the project. Everyone involved can see the status of the project, and the possible delays – even if they are the bottleneck.”

Maïa Barbier – Ansell, WebCenter Project Manager for the Industrial Global Business Unit

"No longer do we need to wait for approvers to markup a printed copy, we can simply review online, whether in or out of the office and we are reminded by WebCenter when approval deadlines are due.”

Lorna Thomson – Goodman Fielder, Senior Brand Manager

"Before WebCenter, we were struggling with process – no clear visibility, projects would get stuck and we encountered failed deadlines."

Ebbe E. – MARS, Packaging Graphics Project Manager

“Artwork review and quality has improved significantly. Briefing has become more consistent, and we have a better understanding of how long different types of jobs take, with the breadth of work across the globe now far higher than 12 months ago.”

Joy Stevenson – MPM, Project Manager

“The WebCenter functions are ideal for various creative workflows. But the principle is always the same – documents are collected, processed internally or externally, approved, and then archived. The adaptability of WebCenter is ideal for us.”

Titus Helmke – Kärcher, Head of Packaging Design

“Our previous process took anywhere from 60 to 90 days. Now, our goal is to have a package produced in half that time. In some cases, we are able to implement a change to a package in as little as 21 days.”

Eric Humbert – Ansell, Project Manager for Medical Global Business Unit

“Finding a way to automate and digitize and reduce by over 90% the time it takes to prepare the artwork was vital to us.”

Andreia Fontes – Philip Morris International, Director Global Packaging

“WebCenter is our preferred approval decision-making tool. All parties involved in the approval process can see the specific information they need to see in time and can take immediate action. This speeds up the approval cycle in a very efficient and effective way.”

Nico Schenk – Vandemoortele, Packaging Specialist

Get Started with WebCenter

Start your journey to streamline the go-to-market process with WebCenter by watching a tour, booking a discovery call, or downloading the product brochure.