Store Visualizer - Esko

Use virtual reality to create better packaging, store displays, and end caps.

Store Visualizer is a way to virtually enter a retail environment, test the visual impact of your designs, and determine the best shelf placement.


Virtual reality packaging software for designers and marketers

Test the visual impact of your latest design in the environment where it all happens: the store. Create a virtual retail environment with Store Visualizer. See your new designs on the shelf next to the competition; present a complete product launch in 3D, including retail-ready packaging, displays and other branded items.

Store Visualizer includes the following features:

Build your Store

  • Configure your own virtual store: floor and ceiling style, aisle, and shelf layout
  • Industry standard libraries of furniture and features, and custom shelf generator
  • Import files from Esko Studio or Esko ArtiosCAD
  • Import 3D files from other 3D modeling software
  • Import and convert planograms quickly

Put product on-shelf

  • Place single packaging objects or fill available space with an array
  • Swap objects, rearrange shelves
  • Add floor standing units, posters

Interact with product

  • Walk around and pick-up objects
  • Physics: Gravity, collision, friction and animations
  • Consumer Insights and Virtual shopping simulation
  • Virtual reality (with Meta Quest and HTC goggles)
  • Realistic raytraced materials and liquid animation
  • Category management module (for Prime version only)

Share and present

  • Export hi-res images and create videos
  • Export as HTML 360° viewer for Mac, PC and mobile

Do you see what eye see?

The Consumer Insights add-on module for Store Visualizer allows you to understand and hyper-target your ideal consumer through eye-tracking, heat maps, and visual behavior analysis in a 3D virtual store that you create. 

Consumer Insights: Virtual Store Research

With Consumer Insights, you can bring your consumer research and testing in-house, saving your research team time and money. Create or upload a planogram in Store Visualizer to create any 3D virtual store and display your product packaging, in-store displays, and end caps. Once you have your virtual store, place the VR headset on consumers to see first-hand what their eyes see on the store-shelf, and let them go on a shopping spree to understand their in-store behavior better. 

The eye-tracking heat maps and behavioral data are compiled within the software and are exportable, making it easy to create reports that measure product visibility, performance, and shopper behavior. With this information, you can determine changes for your packaging design and marketing, such as in-store displays, bullnose, and end caps. 

Benefits to Consumer Insights for Store Visualizer

Consumer Insights allows you to make faster, smarter, and more strategic decisions for your product packaging.

Using a 3D virtual store eliminates the physical cost of printed shelf-sets. And by bringing the process in-house, you can rely on and spend less with third-party research providers.

By replacing analog with digital research, your teams gain the capacity to scale – doing more studies with larger numbers of participants. More participants equate to more data, and more data equates to better insights on your target customer.

Shopping and behavior analysis in 3D is more realistic than what is done in focus group testing today, thus providing better context to buyer behavior.

Consumer Insights for
Store Visualizer Functionality

Conduct virtual store research

  • Capture research participant data: eye-tracking devices or eye-tracking in virtual reality
  • Simulate an interactive shopping experience in a virtual store
  • Track movements of research participants

Analyze your results

  • Live playback of heat maps of one or many research participants
  • Examine research participant shopping experience and movement
  • Playback fixation points
  • Analyze statistics and areas of interest
  • Export data to other analytics packages

Hear from our customers

"We definitely save time and it has brought a significant increase in our productivity. Something that would have taken two, three or four hours of Photoshop® work, only takes about 10 minutes."

Matt Maghan – Global Apparel + EQ Packaging Designer, Nike