Packaging Design for Pharma is Complex and Inefficient
Managing the intricacies of pharmaceutical packaging design can be daunting at best. The process itself is inherently complex. Let’s explore some of the challenges specific to the Pharma industry.
Review and Approval Cycles
You shouldn’t dread your review and approval cycles, especially when lives are on the line. Anything short of perfection is unacceptable. But when mistakes do happen, they lead to rework, increased costs, and time inefficiencies.
Mockups
Health authority submissions require the creation of packaging design mockups before finalization. Mockups are manual, time-consuming, and error prone. Harnessing creative talent while sweating the details is easier said than done.
Packshot Creation
Like mockups, creating packshots often is a manual process that takes time, money, and energy. To make matters even more complicated, compliance with regulatory changes requires reworking product artwork all at once, placing a great burden on your team.
