Company size
over 5,000 employees
Industry
food & beverage
brand owner
Solution
WebCenter
Strong market presence on both sides of the Tasman Sea
Established in 1864, Goodman Fielder is a leading regional food company based in Sydney, Australia with a very strong market presence across Australia, New Zealand and Asia Pacific.
The company manufactures, packages, distributes, markets and sells a wide range of food products including bread, milk, cheese, chicken, flour, cooking oils, spreads, baking ingredients, ice cream and snacks.
They are known for their bread business including Helga’s and Wonder White but also have a presence in Baking, Sauces and Dressings, with household brands such as White Wings, Praise, and MeadlowLea. Their production and distribution extends to the food service industry and the private label categories at the major retailers within the Asia Pacific region.
Goodman Fielder needed to more efficiently manage the increasing number of packaging designs, allowing us to streamline any changes or updates to the artwork in an efficient manner via standard web-browsers, both in the office and on mobile devices.
Lorna Thomson, Senior Brand Manager, Goodman Fielder, Australia
Replace outdated artwork approval system
Goodman Fielder was looking to replace their outdated artwork approval system with a solution which focused its strengths in the area of packaging.
Goodman Fielder needed to more efficiently manage the increasing number of packaging designs, allowing streamlining any changes or updates to the artwork in an efficient manner via standard web-browsers, both in the office and via mobile devices, as so many project managers frequently work out of the office or on the road.
WebCenter was chosen due to its simple yet powerful user interface and its seamless integration with our pre-press and print suppliers.
Lorna Thomson, Senior Brand Manager, Goodman Fielder, Australia
Centralized packaging project management
“WebCenter was chosen due to its simple yet powerful user interface and its seamless integration with our pre-press and print suppliers,” says Lorna Thomson, Senior Brand Manager.
WebCenter is a powerful and user-friendly web-based platform that manages packaging preproduction specification, approval and project life cycle.
With packaging at its core, WebCenter met specific objectives to consolidate and centralize the packaging project activity, and store all assets in a secured cloud-based environment accessible both to internal stakeholders and external design, reproduction and printing suppliers.
Features such as 3D visuals and the ability to delegate approval responsibility will further improve the experience and the efficiency.
Lorna Thomson, Senior Brand Manager, Goodman Fielder, Australia
100% visible and traceable for compliancy purposes
WebCenter allows Goodman Fielder’s Brand and Packaging Managers to set up template driven packaging projects in a few mouse clicks.
Based on intelligent mapping of the people involved in specific brands, the right person is always assigned to the right product without having to manually select them one-by-one. WebCenter automatically reminds approvers when approval deadlines are due.
All review activity is logged in WebCenter, which stores everyone’s comments and sign-off decisions. The simple approval process in WebCenter provides both structure and flexibility.
- simple yet powerful user interface, both in the office and on mobile platforms
- centralized packaging project activity in a few mouse clicks
- all assets are stored in a controlled cloud-based environment, accessible both to internal stakeholders and external suppliers
- provides structure as well as flexibility for the approval process
